The post Celebrity Chefs Rule TV, But Can’t Make It In The Big Cities appeared first on falafelandcaviar.com.
]]>But for some, keeping a New York City restaurant open seems impossible.
Carla Hall grew to fame as a caterer who charmed audiences in season five of Top Chef and is now a co-host of ABC’s daytime cooking and talk show mashup, The Chew. In 2016, she brought her southern charm to Brooklyn with her own restaurant, Carla Hall’s Southern Kitchen. It closed after about one year. The reasons for this quick closure? According to Hall, she miscalculated her brand strength and chose the wrong location.
Another celebrity chef, Food Network’s Cat Cora, also unsuccessfully tried to set up a New York City southern eatery. Her FatBird restaurant opened and closed within seven months in 2017. The verdict seems to be mediocre food and a “hillbilly” chic that flew past (or under) diners in its trendy MeatPacking District location.
Hall and Cora both may have chosen the wrong locations for their eateries, but the biggest 2017 restaurant closure happened in the most prime restaurant real estate in the world.
https://www.instagram.com/p/BaPUatDBLyX/?taken-by=gregwhar25
Food Network star Guy Fieri’s larger than life personality seemed a perfect fit for bombastic Times Square. And by all accounts, his Guy’s American Kitchen Bar was a success, bringing in $17 million a year. There’s no official word on why Guy’s NYC restaurant was shuttered, but Times Square’s stratospheric rent and relatively low per-table checks for touristy spots must have contributed.
Some celebrity food stars fizzled out years ago, even when the celebrity chef concept was novel. Rocco DiSpirito, rising star in the 1990’s New York fine dining scene, was swept up in the early 2000’s reality TV bubble. His failure was documented in NBC’s The Restaurant. DiSpirito’s crash was chalked up to problems with his business partner, but many saw the chef making a choice to be a celebrity and not a chef.
So, what clues can celebrity chefs take from these failures? Choose a location that melds with your audience, try to retain your chef-cred and, above all, cook good food!
The post Celebrity Chefs Rule TV, But Can’t Make It In The Big Cities appeared first on falafelandcaviar.com.
]]>The post Celebrity Chefs Rule TV, But Can’t Make It In The Big Cities appeared first on falafelandcaviar.com.
]]>But for some, keeping a New York City restaurant open seems impossible.
Carla Hall grew to fame as a caterer who charmed audiences in season five of Top Chef and is now a co-host of ABC’s daytime cooking and talk show mashup, The Chew. In 2016, she brought her southern charm to Brooklyn with her own restaurant, Carla Hall’s Southern Kitchen. It closed after about one year. The reasons for this quick closure? According to Hall, she miscalculated her brand strength and chose the wrong location.
Another celebrity chef, Food Network’s Cat Cora, also unsuccessfully tried to set up a New York City southern eatery. Her FatBird restaurant opened and closed within seven months in 2017. The verdict seems to be mediocre food and a “hillbilly” chic that flew past (or under) diners in its trendy MeatPacking District location.
Hall and Cora both may have chosen the wrong locations for their eateries, but the biggest 2017 restaurant closure happened in the most prime restaurant real estate in the world.
https://www.instagram.com/p/BaPUatDBLyX/?taken-by=gregwhar25
Food Network star Guy Fieri’s larger than life personality seemed a perfect fit for bombastic Times Square. And by all accounts, his Guy’s American Kitchen Bar was a success, bringing in $17 million a year. There’s no official word on why Guy’s NYC restaurant was shuttered, but Times Square’s stratospheric rent and relatively low per-table checks for touristy spots must have contributed.
Some celebrity food stars fizzled out years ago, even when the celebrity chef concept was novel. Rocco DiSpirito, rising star in the 1990’s New York fine dining scene, was swept up in the early 2000’s reality TV bubble. His failure was documented in NBC’s The Restaurant. DiSpirito’s crash was chalked up to problems with his business partner, but many saw the chef making a choice to be a celebrity and not a chef.
So, what clues can celebrity chefs take from these failures? Choose a location that melds with your audience, try to retain your chef-cred and, above all, cook good food!
The post Celebrity Chefs Rule TV, But Can’t Make It In The Big Cities appeared first on falafelandcaviar.com.
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