As far as take-out goes, Domino’s has made a name for itself in the pizza delivery game. But the franchise is now trying a new campaign to shake things up.
Having started out in Michigan in the 1960s, Domino’s has expanded to 83 countries with more than 15,000 stores around the world. Many of these, including China, India, and Mexico, all adhere to the chain’s famous guarantee of delivering pizzas within a 30 minute timeframe.
Domino’s in the United States is trying something new, however, by encouraging customers to pick up their own pies. Those who do will receive a “tip”.
“We know the effort it takes to get up and leave the house in pursuit of a hot, delicious carryout pizza,” stated Domino’s senior vice president of customer and store experience, Christopher Thomas-Moore. “Domino’s diehard carryout customers are really like carryout heroes, and to show our gratitude, we’re giving them $3 to use on their next carryout order. We hope they take advantage of it. After all, they’ve earned it!”
The initiative was first trialled early this year with some success—according to the company, customers claimed more than 17 million carryout tips.
