It’s undeniable that soft drink brands such as Coca-Cola and Pepsi dominate in the United States and in much of the world. The king of soft drinks in the country of Mexico, however, doesn’t come from either of these two giants.
Jarritos is the soft drink par excellence in Latin America’s most populous country. Founded on August 29th, 1950 by a man named Francisco Hill, this company launched into the market with a coffee-flavored soft drink! It didn’t take him long, however, to find out that the future was in citrus and fruit-flavored drinks.
After beginning to acquire fruits such as grapefruit, mango, mandarin oranges, tamarind, pineapples, and guava from the Mexican territory, the company started to make soft drinks featuring these quintessential Mexican flavors. By the 1960s, Jarritos became the most popular soda in the country!
Jarritos are now available in the aforementioned flavors as well as newer additions such as strawberry, watermelon, grape, and lime. They’re still usually made with natural fruit flavors and are known to be richer, less artificial, and less carbonated than more mass-produced drinks.
According to the company, more than 1,200 bottles of Jarritos are now exported per minute, meaning that these delicious sodas are now available outside of national borders. Be sure to give it a try if you find it at your local store!
