Kellogg’s New Cereal Bowls Include the Milk For You

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No milk? No problem?

Kellogg’s knows that milk is an essential element in enjoying cereal, but they also know it isn’t the easiest ingredient to schlep around. 

Sometimes you’re nowhere near your kitchen when the cereal craving strikes—what do you do? Well, Kellogg’s has your back. 

The cereal manufacturer, which has been around since 1906, has spent two years developing a cereal product which requires only water. The Instabowls include powdered milk, meaning some cold water and a stir is enough to create the milk to coat your cereal.

“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” stated Chris Stolsky, the marketing director at the Kellogg Company. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”

At this stage, Instabowls come in 4 varieties: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.